Writing And Editing Help For Students

Writing And Editing Help For Students You can even get CiteThisForMe to generate topic concepts and references for you based on what other users are doing. If you are a Chrome consumer, download the plugin to get one-click on referencing for web sites. The free version is completely practical, however if you want to hold your work forever on the CiteThisForMe server, you make a one-time fee of $19.ninety nine or a month-to-month fee of $6.ninety nine. Just plug in the ISBN, title of the e-book, or writer, choose the referencing format you need, and it'll generate the entry for you. This is one other neat online research software for making your analysis woes go away. It will discover sources, organize and retailer them, generate footnotes, endnotes, and reference pages, and allow you to share what you need with others. It will even give you ideas on what online publications could also be applicable in your magnum opus. If you want it on your laptop computer you have to shell out a one-time fee of $249.ninety five ($149 if you are a student and might show it). If you're group-challenged, you'll like this online outline maker. Created by Cambridge Rindge and Latin School librarian Holly Samuels in 2003, the site has had 12 million web page views. It isn't the fanciest software in the entire world, but it gets the job accomplished when you just want a place to put your hat. Fill in the blanks based on your research and it will generate an outline you can save and print. You can rise up to fifteen % off for any order you could have with us. This study recognized severainks between college district policy assertion writing the introduction of your physique language and immediate growth of our princes. When you name your experts, immediately identify your self and your purpose for calling. Ask if it's a good time to talk or if they prefer to make an appointment for a greater time. Make certain your text is nicely structured and easy-to-perceive. Don’t forget to make paragraphs, headlines, and subheadings. Keep the text coherent everytime you restructure your paper or add some more data. Apart from a free reference tool with 1000's of journals you can cite, there are some additional add-ons you might discover useful as properly. Watch for quotable remarks and get them down precisely right. Repeat the half you wrote down, and ask them to complete the thought should you did not get the whole thing. Using a tape recorder or recording app is a good idea, but ask first, and do not forget that it takes time to transcribe them. Make sure that the precise efficiency targets and efficiency of the dissertation. Iii experimental analysis design is liable extremely perilous failure liberty of conscience, factions. Feel like your paper might do with some tweaks here and there? From unique concepts to precise formatting, your paper is constructed the best way it must be. In-depth analysis, sharp logic, and contemporary concepts, put together right into a deft, error-free write-up. The capability to do research and use it intelligently in writing is a primary software of any educated person. Join 1000's of students & parents studying about finding the right faculty, admissions secrets and techniques, scholarships, financial aid, and extra. However, many people wonder why they're so cheap, and we answer that we now have many customers. Unlimited free revisions to polish your paper and make sure you'll get A+ for it. Each time you order with us you add extra factors to get the subsequent low cost. If you make the interview handy for the skilled, they'll be more willing to share info with you. Look for specialists on each side, if there are sides. You'll need to interview experts to offer your paper credibility. At the top of the day, you continue to have to proofread and edit your work, one other couple of hours you'll never get back. Grammarly is a web-based spelling and grammar checker that may make it simpler for you.

Writing And Editing Help For Students

Writing And Editing Help For Students You can even get CiteThisForMe to generate topic concepts and references for you based on what other users are doing. If you are a Chrome consumer, download the plugin to get one-click on referencing for web sites. The free version is completely practical, however if you want to hold your work forever on the CiteThisForMe server, you make a one-time fee of $19.ninety nine or a month-to-month fee of $6.ninety nine. Just plug in the ISBN, title of the e-book, or writer, choose the referencing format you need, and it'll generate the entry for you. This is one other neat online research software for making your analysis woes go away. It will discover sources, organize and retailer them, generate footnotes, endnotes, and reference pages, and allow you to share what you need with others. It will even give you ideas on what online publications could also be applicable in your magnum opus. If you want it on your laptop computer you have to shell out a one-time fee of $249.ninety five ($149 if you are a student and might show it). If you're group-challenged, you'll like this online outline maker. Created by Cambridge Rindge and Latin School librarian Holly Samuels in 2003, the site has had 12 million web page views. It isn't the fanciest software in the entire world, but it gets the job accomplished when you just want a place to put your hat. Fill in the blanks based on your research and it will generate an outline you can save and print. You can rise up to fifteen % off for any order you could have with us. This study recognized severainks between college district policy assertion writing the introduction of your physique language and immediate growth of our princes. When you name your experts, immediately identify your self and your purpose for calling. Ask if it's a good time to talk or if they prefer to make an appointment for a greater time. Make certain your text is nicely structured and easy-to-perceive. Don’t forget to make paragraphs, headlines, and subheadings. Keep the text coherent everytime you restructure your paper or add some more data. Apart from a free reference tool with 1000's of journals you can cite, there are some additional add-ons you might discover useful as properly. Watch for quotable remarks and get them down precisely right. Repeat the half you wrote down, and ask them to complete the thought should you did not get the whole thing. Using a tape recorder or recording app is a good idea, but ask first, and do not forget that it takes time to transcribe them. Make sure that the precise efficiency targets and efficiency of the dissertation. Iii experimental analysis design is liable extremely perilous failure liberty of conscience, factions. Feel like your paper might do with some tweaks here and there? From unique concepts to precise formatting, your paper is constructed the best way it must be. In-depth analysis, sharp logic, and contemporary concepts, put together right into a deft, error-free write-up. The capability to do research and use it intelligently in writing is a primary software of any educated person. Join 1000's of students & parents studying about finding the right faculty, admissions secrets and techniques, scholarships, financial aid, and extra. However, many people wonder why they're so cheap, and we answer that we now have many customers. Unlimited free revisions to polish your paper and make sure you'll get A+ for it. Each time you order with us you add extra factors to get the subsequent low cost. If you make the interview handy for the skilled, they'll be more willing to share info with you. Look for specialists on each side, if there are sides. You'll need to interview experts to offer your paper credibility. At the top of the day, you continue to have to proofread and edit your work, one other couple of hours you'll never get back. Grammarly is a web-based spelling and grammar checker that may make it simpler for you.

Essay Topics For College - Best Essay Topics For College

Essay Topics For College - Best Essay Topics For CollegeGood essay topics for college are very important when one is preparing for an entrance exam. Most of the students have similar experiences and in the same way they are most likely to have similar education, their courses and assignments. For this reason, students may find it very hard to find the right topic for their essay. To help you with your essay writing, below are some of the best essay topics for college that you may consider.Essays for college are usually done on one topic only. Usually, the questions in college exams do not vary much from one semester to another. You may want to try writing about one of the topics that has been covered in your education as long as you feel that the topic is relevant to your course.If you're just planning to write about yourself and your lifestyle, you can think about your favorite hobbies and interests. In fact, these are the topics that most students tend to write about when they are writing their essays. However, if you're intending to write about your personal history, then think about things that you have experienced personally. This is why most students will write about their childhood or their family.If you're writing for college entrance exam then your essay topics for college may include special needs such as sexual orientation, disability or physical disabilities. You may also be required to write about leadership skills or military careers. Even if these topics are not included in your education, you can always reflect upon these on how you carry yourself and the role that you play in society.If you do not have enough free time to write and just want to keep yourself occupied during these hectic days, you can write about topics that involve your daily life. Some of the popular topics include your favorite food, favorite color, and what you think is funny. Also, you can write about something you've never experienced before. It's a great way to pass the t ime and get something fresh in your mind.One other thing that you need to remember is that the topic must not only relate to you, but it should also relate to other students who will be reading your essay. It is always better to avoid topics that will cause offence to others. Avoid topics that may put off students or get you into trouble with your teacher.Remember that in order to get good essay topics for college, you have to do a thorough research on each topic before you begin writing. You can also make use of extra help such as teachers, tutors, counselors, or advisers. Just remember that you will always get the support you need from the people around you so don't forget to ask for help if you need it.

Mobile Phones Is The Identity Of A User Essay - 2154 Words

EXISTING PRODUCT Since the origin of Mobile phones, the only thing that has not developed much in mobile phones is the SIM card i.e. Subscriber Identity Module Card. It is a device which has user identity, network authorization data, personal security keys, contact lists and text messages. Functionality of the SIM card: †¢ Identification of a User: The International Mobile Subscriber Identity programmed on the SIM card, is the identity of a user, which is linked to a mobile number. †¢ Authentication of a User: A unique response is provided by each user based on International Mobile Subscriber Identity. By matching this response with network a legal user is logged on to the network and he or she can now use the services of the mobile service provider. †¢ Applications: Provides basic information on demand for m-commerce, chatting, cell broadcast, phonebook backup, location-based services etc. †¢ Storage: To store phone numbers and SMS. The first SIM cards were the size of credit cards, then the telecom companies reduced the size several times over the years. SIM Card History However, they have not made any significant efforts to avoid it, which is resulting in increased size as well as weight of mobile phones. And it can be clearly seen that, the size of integrated circuit in SIM card is still the same even after 25 years of its discovery. Environmental Impacts because of product use and end of life phases were evaluated as follows: Previously, the SIM cards were made fromShow MoreRelatedMobile Technology And Its Effect On Our Society939 Words   |  4 PagesNowadays, Mobile Technology Communication has become an essential and also is employed by teens. Thirty years before, it was used only by business, while at present it becomes a small little technology device, which has been accepted by all sections of human society. There are many reasons for its increasing attractiveness, such as its portability, and the rapidly offers on subscriptions†¦the society has fully integrated into the mobile technology. In order to understand the new mobile communicationRead MoreMobile Technology And Its Effect On Our Society942 Words   |  4 PagesNowadays, Mobile Communication has become a necessity and also is adopted by teenagers. Thirty years before, it was used only by business, while at present it becomes a small little technology device, which has been accepted by all sections of human society. There are many reas ons for its increasing attractiveness, such as its market competition, portability, and also the rapidly offers on subscriptions†¦the society has fully integrated into the mobile technology. In order to understand the new mobileRead MoreSmartphones And Its Effect On Our Society1353 Words   |  6 Pagessome of the computers that were made a decade ago. The use of these phones have made an imprint on today’s social behaviors, for example, students take pictures of the teachers lecture notes, and can do research with just a few swipes on their mobile phones. With so many of these smart devices in use in our society there should be more examination on safety corresponding to the health, the social wellbeing, and human identity of all individuals. The advancement in technology from year to yearRead MoreGsm ( Global System For Mobile Communication1320 Words   |  6 Pages(Global System for Mobile communication) is a digital mobile telephony system which is TDMA based wireless network technology developed widely in Europe and other parts of the world. GSM uses a variation of time division multiple access (TDMA) and is the most widely used of the three digital wireless telephony technologies (TDMA, GSM, and CDMA). GSM digitizes and compresses data, then sends it down a channel with two other streams of user data, each in its own time slot. GSM phones make use of a SIMRead MoreMobile Phones And Its Impact On The World1329 Words   |  6 Pageslatest technology is highlighted by the up to date fascination with the cell phone more so smart phones. These gadgets are used for better or for worse and seems to be encouraging individuals to relatively spend more time with technology and less with their colleague or fellow human beings. Currently there is a transformation of mobile phones to a necessity from a status symbol due to the services that cell phones offer such as personal diary, calculator, video and music player, game playerRead MoreDifferences Between Smartphones And Android Phones903 Words   |  4 PagesThere are two main types of mobile phone users, those that have an iPhone and those that have an Android phone. There are multiple differences between iPhones and Android phones, to mention a few they are: open vs closed mobile platforms, application security, and battery replacement. Do you prefer a phone with a closed network or an open network platform? Do you prefer a phone with tight application security or loose application security? Do you prefer a phone where it is has a battery that isRead MoreThe Code Of Conduct For Marketers Essay930 Words   |  4 Pagesespecially focused on mobile marketing. Do you think this information can be better communicated to consumers? According to the Mobile Marketing Association (MMA), the code of conduct for mobile marketers is mainly focus in the following five categories: 1) Notice, 2) Choice and Consent, 3) Customization and Constraint, 4) Security, and 5) Enforcement Accountability (2008). In addition, the Digital Advertising Alliance of Canada (DAAC) also developed a strategy for mobile marketing - the CanadianRead MoreMobile Phone Cloning1069 Words   |  5 PagesMOBILE PHONE CLONING WHAT IS CELL PHONE CLONING?   Ã‚  Ã‚     Cell phone cloning is copying the identity of one mobile telephone to another mobile telephone.  Usually this is done for the purpose of making fraudulent telephone calls. The bills for the calls go to the legitimate subscriber. The cloner is also able to make effectively anonymous calls, which attracts another group of interested users.   Cloning is the process of taking the programmed information that is stored in a legitimate mobileRead MoreIn social networking sites, other than communicating with existing friends, people can find and900 Words   |  4 Pagescompany etc. Mobile social networking servicesto connect to their social communities with a mobile device, through one or more available mobile channels. Members share experiences, interests, opinions, presence information and personal content through their mobile devices. Mobile adds new capabilities to social networking, such as location-related services and new visualization mechanisms.A current trend for social networking websites, such as Facebookis to create mobile apps to give their users instantRead MoreThe Digital Era And Emergence Of Mobile Apps1626 Words   |  7 Pagesavailable and user friendly. In order to keep up with technology, most magazine publishers have adapted the digitalization of magazines into creating applications for arguably, devices that no reader can live without, the mobile phone or tablet. Changes in tradition from paperback to digital affect important factors such as customer loyalty, efficiency of readers, and changes in revenues for magazines. Although there have been a large number of audiences that use their smart phone to read magazines

Health Care Expenditure - 1127 Words

Christina Calderon HCS 440 December 8, 2012 John Branner/ Instructor Healthcare Expenditure Healthcare in the United States can be a controversial issue and individual’s views differ from the policymakers. The controversial issue is some agree with the money being spent and some do not agree with the money being spent on Healthcare. This paper will be discussing to support of healthcare expenditure and how it is necessary for the American population. Current Level of National Healthcare Expenditures: Healthcare costs have been one of the most expensive things and is still continuing to be expensive. It cost patients over $8,000 dollars for each patient per year, which is more than double of other nations. Staying healthy in the†¦show more content†¦I believe the qualifications should be immediate for someone that has been diagnosed with a disease that is possible life threatening such as cancer. I believe that certain prescriptions should be covered under Medicare, which is a state funded health insurance for the elderly generation. The older generation already struggle on a fixed income and having to struggle to afford their medications is just as bad I think certain medications should be offered and paid for them and not having them to worry about how they are going to afford their medications on their budgets. Public Healthcare Needs Paid for What? Individual’s ages 65 and older have the availability to a program called Medicare. Medicare is program funded by the government program that covers basic care such as physicals, sick visits etc. and it cost nothing to them. There is also a program that is Medicaid. Medicaid is a program funded by the government for individuals and their families. This program covers basic care for anyone and cost nothing to them under the age of 65. Private health care is the most popular way of paying for health services. The insurance is generally available through employers and are for employees and their. Employees generally have the opportunity to choose from a number of different private plans, or the company insures its employees itself. Generally employees and their families pay for part of the coverage cost themselves which areShow MoreRelatedExploring U.S. Health Care Expenditures1127 Words   |  5 PagesModule 2 Assignment 1: Exploring U.S. Health Care Expenditures Name: Edward Hamilton 1. Year for which data is presented 2013 Total dollar amount for expenditures $ 2.9 trillion (1 pt) | 2. Explain how national health expenditures vary from governmental spending on health care. (2 pts) National health expenditures (NHE) comprise of all expenditures from all payer sources (individualRead MoreModest Growth Of Canadian Health Care Expenditure1474 Words   |  6 PagesCanadian health care expenditure. 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It is a well established fact that all countriesRead MoreLowering Health Care Costs Essay1027 Words   |  5 PagesHealth care expenditures is an increasing proportion of gross domestic product (GDP) in Organization for Economic Cooperation and Development countries as its share in GDP increased by an average of nearly 2 percent annually in last 40 years. Health care expenditures in the US increased 6.2 on average annually between 1991 and 2011. Health care spending consisted 17.9 percent of GDP in the US in 2011. There are many elements affecting increases in health care costs. The proportion of old people inRead MoreThe Swiss Healthcare Adopted A System With The Principles Of Universality And Equality Essay930 Words   |  4 Pagesindividuals to purchase health insurance on the private market, providing financial assistance to those on lower incomes, and regulating the insurance market to protect those with poor health. The current Swiss health care system came into effect in 1996 under the Health Insurance Law of 18 March 1994, introducing a managed health care system to provide full coverage in basic health insurance, which is regulated by the Federal Office of Public Health, and outlined the level of health care that patients shouldRead MoreHigh Cost of Healthcare Essay example1421 Words   |  6 PagesThere is no denying the fact that the cost of health care in the United States has been on a constant rise than the wage of the employees that pay to have access to better healthcare. The re is the general fear among these employees that if the rising cost of the health care is not brought under control, there will come a time, and some analyst think, the time is already here, when those employees will not be able to afford health care for themselves and their families. This fear of the unknown isRead MoreHealth Development Of The Philippines Essay1273 Words   |  6 PagesHealth development efforts in the Philippines have aimed to address the problem of inequity for almost four decades. The implementation of Primary health Care in 1979 resulted in some progress in basic delivery of healthcare services for the poor Access to health care services in the Philippines is limited by financial and social barrier. There are widespread disparities of coverage rates for many public health programs. In basic program like child immunization, 70% of local government units haveRead MoreThe Future Challenges of Healthcare Management607 Words   |  3 PagesTHE FUTURE CHALLENGES OF HEALTH CARE MANAGEMENT Timan Wainaina Essay March 5, 2016 Health care management denotes the management of clinical information technology andRead MoreHealth Insurance Of The United States Essay1265 Words   |  6 PagesHealth insurance in the United States is a highly politicized issue. In recent years, many strides have been made to extend health insurance coverage to all Americans with the passage of the Patient Protection and Affordable Care Act (PPACA). While the program has been vigorously debated in the public realm, arguments are often centered around political ideology rather than economic theory. This paper seeks to challenge the entire structure of the current health insurance model, since its inception

Exam Summary free essay sample

As promised, here is some information about the INFS2621 Exam Format. I also want to take this opportunity to thank you all very much for being such a terrific class! I hope you have enjoyed the course and learnt a lot I certainly have enjoyed teaching you as a group. 1. The Exam is of 2 Hours duration. Total number of questions : 5 Questions, each with sub-parts. Answer all 5 Questions. 2. Not all questions are worth equal marks. Marks available for questions and question sub-parts are shown on the Exam paper. 3. Total marks available 100 MARKS. The exam is worth 45% of the total marks for the course. 4. There will be no multiple choice questions. 5. The format of the questions will be based around explaining / clarifying concepts presented in: 5. 1 Brief case studies 5. 2 Diagrammatic representations 5. 3 Quotes from the textbook. Please remember you will be required to demonstrate your understanding of the materials which we have covered in INFS2621 and not simply repeat what you have read in the notes. We will write a custom essay sample on Exam Summary or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Learning outcomes 1. ) Demostrate a good understanding of basic issues in Enterprise system 2. Explain the scope of common Enterprise system (MM ,SCM, CRM, HRM, Procurement- acquisition of goods and services) 3. ) Explain the challenges in implementation of enterprise system and the impacts on organisation 4. ) Describe the selection, acquisition and implementation of ES ERP – Enterprise Resource planning systems integrate internal and external management information across the entire organisation , embracing finance, manufacturing, sales and service, customer relationship management, Software and Vendor selection Key words ERP purchase process * Vendors research * Request for bids(RFB) * Contractual agreement Discussion question 1. ) As Welch’s food narrowed down the vendors in their quest to purchase ERP discuss the steps Welch’s Foods took to get the best price? 2. ) Describe the components of TCO(total cost of ownership) and why it is difficult to use in comparing ERP systems. 3. ) Defined and documented functional requirements is a part of the bid process. Discuss why this would be beneficial in the selection of an ERP system even if a bid is not required.

Assignment on Brand Building Nike Marketing Essay Example

Assignment on Brand Building Nike Marketing Essay Assignment On Brand Building Nike Marketing Essay History Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the worlds leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18. 6 billion USD in its fiscal year 2008. It employed more than 30,000 people worldwide. The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of Just do it and the Swoosh logo. By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year. Its growth was due largely to word-of-foot advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nikes first national television commercials ran in October 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed several months earlier in April 1982. We will write a custom essay sample on Assignment on Brand Building Nike Marketing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Assignment on Brand Building Nike Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Assignment on Brand Building Nike Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Together, Nike and Wieden+Kennedy have created many print and television ads and the agency continues to be Nikes primary today. It was agency co-founder Dan Wieden who coined the now-famous slogan Just Do It for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century, and the campaign has been enshrined in the Smithsonian Institution. San Franciscan Walt Stack was featured in Nikes first Just Do It advertisement that debuted on July 1, 1988. Wieden credits the inspiration for the slogan to Let’s do it, the last words spoken by Gary Gilmore before he was executed. Throughout the 1980s, Nike expanded its product line to include many other sports and regions throughout the world. What does the brand stand for? Nike stands for VICTORY. In Greek mythology, Nike was a goddess who embodied triumph. She assumed the role of the divine charioteer when Zeus was assembling allies for the Titan War; she flew around battlefields rewarding the victors with glory and fame. And the whole brand has been build around it, to convey one and only message, the one of the Victory, with a big V. While Nike started up its business selling sneakers, it reasonably hit the tipping point when the strong and sticky message which has directs impact on humans subconscious worn by top athletes and runners. The Nike logo  «Ã‚  swoosh  Ã‚ » was not only developed from the wing of the Greek Goddess Nike, it was also developed to impact again the subconscious of the consumer as well. How? Nike logo has the shape of a tick, and through life and education we get some automatism with tick which means right and the cross which means wrong. Nike,  «Ã‚  Just Do It  Ã‚ » happens to be the stickiest tagline ever. It wins over the hearts of hundred of millions of Nike fans, psychologically, subconsciously, imperceptibly, deadly. So the Nike brand stands for victory, and more precisely: Competency: as we used to quote the Nike co-founder Bill Bower mane who made this observation  «Ã‚  If you have a body, you are an athlete. High performance : Nike promotes its products by sponsorship agreements with celebrity athlete, professional and athletic teams, they sponsor Cricket in India an Football in France for example, the most popular sports > they focus only on winners Achievement : the message is pretty clear when you see champion in Olympics wearing Nike > its just like the Nike sneakers brought him or her to achievement thanks to the spirit of the Victory Godess of Greek Never say Die attitude : the mission statement of Nike that the 30 000 employees across 6 continents make their own contribution to fulfill is > to bring inspiration and innovation to every athlete in the world Nike’s changing Logo The Nike Swoosh embodies the spirit of the winged goddess, which the legend says inspired the most courageous and chivalrous warriors at the dawn of civilization. The first shoe to wear the swoosh logo was launched in 1972. In 2006, Nike has also experimented in its advertisements by removing the woosh altogether Nike written in a new font, and this the old swoosh was toned down a bit. Nike Logo history Products by Nike Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, baselayers etc. for a wide range of sports including track field, baseball, ice hockey, tennis, Association football, lacrosse, basketball and cricket. Nike Air Max is a line of shoes firs t released by Nike, Inc. in 1987. The most recent additions to their line are the Nike 6. 0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors. In 2008, Nike introduced the Air Jordan XX3, a high performance basketball shoe designed with the environment in mind. Nike sells an assortment of products, including shoes and apparel for sports activities for men, women, and children. Nike is well known and popular in youth culture, chav culture and hip hop culture as they supply urban fashion clothing. Nike recently teamed up with Apple Inc. to produce the Nike+ product which monitors a runners performance via a radio device in the shoe which links to the iPod nano. While the product generates useful statistics, it has been criticized by researchers who were able to identify users RFID devices from 18 m away using small, concealable intelligence motes in a wireless sensor network. Brand personality Nike has staked out a stylish, high-performance, innovative position in contrast to its competitors. It conveys the ideas of victory, puissance, sport attitude and masculinity. All these elements are emphasised by famous and successful sportive endorsement. With Just do it Nike has promised its audience that the company is committed to the competitive spirit. Nike proposes that it will help people feel empowered, successful and best equipped to tackle the challenges of athletics. The company uses shades of gray and blue, which gives the brand a casual, unpretentious feeling. Nike’s famous swoosh creates feelings of movement and speed. Nike, the brand name itself, was once better known in Greek mythology as the goddess of victory. All these things and more give Nike its brand personality. How Does Nike maintain/communicate it’s intended brand image We shall concentrate on the marketing strategy of Nike by studying it’s 7 P model. Also, in the model itself we shall consider the integrated marketing communication adopted by Nike to enhance brand equity. Product Nike mainly concentrates on sportswear. The main product categories sold under Nike brand name include:http://gallery. clickthecity. com/albums/userpics/10006/pic56012. jpg Sports Footwear http://norcalsaversnest. com/wordpress/wp-content/uploads/2010/03/cole-haan-coupons-discounts. jpg Apparels Bags (Handbags and bagpacks) Sports accessories Sports equipment In other words, all product categories sold under the Nike brand name are directly or indirectly related to sports and athleticism which in turn is the core brand image/ identity of Nike. Other Nike Brands include Cole Haan which is into casual footwear dresses, Nike Team Sports which sells headgear Bauer Nike Hockey Inc. which specializes in hockey and skating equipment. Hence, Nike sells unrelated categories under other brand names thus preventing confusion in the minds of the consumer Tune Your Run: The recent venture between Apple and Nike integrates your iPod and running shoes. The main innovation is that your speed distance data can be recorded in your iPod and then synchronized with your PC to keep a tab on your progress Nike has always strived for innovation which inturn shows in their product research and development. Strategic partnerships and alliances with the most innovative partners ensure Nike is the global leader when it comes to sportswear innovations. Some of the famous innovations include: 2. House of Hoops : Partnership with Footlocker to promote the basketball line of Nike productshttp://blog. luon. com/public/Nike. JPG 3. Mass customization: Use of flexible computer-aided manufacturing systems to produce custom output. Those systems combine the low unit costs of  mass production  processes with the flexibility of individual  customization. Price Nike’s pricing is designed to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high premiums. Nike’s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations. This can control costs and influence product pricing. Promotion Promotion is largely dependent on finding accessible store locations. It also avails of targeted advertising in the newspaper and creating strategic alliances. Nike has a number of famous athletes that serve as brand ambassadors such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and Roberto Carlos), Lebron James and Jermane O’Neal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf. Nike also sponsors events such as Hoop It Up and The Golden West Invitational. Nike’s brand images, the Nike name and the trademark swoosh, make it one of the most recognizable brands in the world. Nike’s brand power is one reason for its high revenues. Nike’s quality products, loyal customer base and its great marketing techniques all contribute to make the shoe empire a huge success. Place Nike shoes are carried by multi-brand stores and the exclusive Nike stores across the globe. Nike sells its product to about 20,000 retail accounts in the U. S. and in almost 200 countries around the world. In the international markets, Nike sells its products through independent distributors, licensees and subsidiaries. Independent distributors need not adapt to local pressures because the 4Ps of marketing are managed by distributors. In terms of product differentiation, NIKE is also leading the market. The only competitor nearly has an identical business is Adidas-Solomon. Product differentiation is healthy in the footwear industry and allows the company to increase its profits through the sale of different products. Another advantage of manufacturing a number of product lines is the reduction of risk in that if one product fails there are numerous other products to compensate for this loss. Companies in the apparel and footwear industry that concentrate on manufacturing a single product are at a great disadvantage since their revenues depend exclusively on the sales of only one type of product, therefore, increasing the potential default risk. NIKE designs most of its footwear for athletic use; however, in order to diversify its products, a large percentage of their products come from sales of footwear, apparel, and accessories for casual and leisure purposes. The company segments its products in variety of ways. First of all, it manufactures sports goods and accessories for three different groups of people: men, women and children. Each segment is carefully examined in terms of physical capabilities, sociological needs, and design preference. Another type of segmentation used by NIKE that helps to increase product diversification is achieved by offering footwear, apparel, accessories, such as NIKE watches or gym bags, as well as performance equipment, including sport balls, timepieces, eyewear, skates, bats, gloves, and others in virtually every type of sport: running, basketball, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, fencing, and others. Besides the two segmentations described above, NIKE also has agreements for licensees to produce and sell NIKE brand items aside from athletic footwear and apparel. In part, this product differentiation is accomplished through strategic management planning by having the company sell NIKE brand timepieces, children’s clothing, school supplies, electronic media devices, and other items. NIKE subsidiaries, such as Bauer NIKE Hockey Inc. , are yet another way the company segments its product lines. Specifically, the Bauer NIKE Hockey Inc. subsidiary manufactures and distributes ice skates, skate blades, in-line roller skates, protective gear, hockey sticks and many other licensed apparel and accessories that make NIKE stand out in its industry. Communication Gaps in Branding of Nike Nike brand stands for: Competency Achievement High performance Never say Die attitude Nike was present in India since 1996 but didn’t rezlied the Indian potential till 2005. In Dec 2005, Nike was tied up with BCCI then later went on to become the official kit sponsor of Indian Cricket Team. In 2007, Nike released its first Cricket related advertisement in India(1). Globally Nike is a sports brand targeted to youth (mainly 15-35 yrs of age), but in India the brand is not restricted to youth or sports enthusiasts only. The brand is seen as a daily wear brand the customers ranging from youth who like to wear it to college to the old people who may just wear it when they are going out of their homes. The future roadmap for Nike – To Increase their Brand Equity Nike has faced a lot of international criticism due to its Sweatshops in 3rd world countries like Pakistan, Vietnam, Bangladesh etc. So, to convert this into an opportunity Nike should act as a socially responsible company devise certain rules regulations about the working conditions of their subcontractors. And if possible then Nike can also go for backward integration, and buy some of these subcontractors to increase their ownership reduce their costs. The competition in the market in terms of Athletic goods is very high with major players like Adidas, Reebok, Puma, Fila etc. all growing their importance. To hedge its risk, Nike can also expand on its clothing line like currently in India Nike cotton T-shirts are available but they are available in very limited designs. So, Nike can grow a sports apparel maker to a fashion brand. The apparels division is the cash cow (according to BCG matrix) for Nike and thus, diversifying in this area will help Nike increase its bottomline. Thus, Nike can expand their business by expanding adding a Daily wear clothes line to their portfolio. Nike can also sell the sports related product items which also have attributes like style cool, something like Nike sunglasses, which are available in some countries but not in India. Nike is also under a lot of fad because of the plastics other materials used in their shoes. So, rather than spending huge chunks on the celebrities, they can divert a small part of this advertising fund into RD to produce green shoes i. e. environment friendly shoes. This would given them a heads up in the market in terms of innovation, would also give them a unique position in the minds of the responsible consumer, and of course an opportunity for free PR. Indian market being the world’s second largest (2) footwear manufacturer of the world has a huge opportunity of footwear sales. Thus, Nike can attack the middle the lower end market by buying a current brand like Columbus or Welcome shoes and then manufacturing marketing them in India. They can also, launch a complete new brand for the country thus cater to the middle lower segment. This way they can also cater to the vastly growing rural market of India. They have used the similar strategy by entering Walmart by buying the Starter brand, which is an apt brand for the value end of retail business. Read more:  http://www. ukessays. com/essays/marketing/assignment-on-brand-building-nike-marketing-essay. php#ixzz2O0SDwz7o