Assignment on Brand Building Nike Marketing Essay Example

Assignment on Brand Building Nike Marketing Essay Assignment On Brand Building Nike Marketing Essay History Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the worlds leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of $18. 6 billion USD in its fiscal year 2008. It employed more than 30,000 people worldwide. The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of Just do it and the Swoosh logo. By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year. Its growth was due largely to word-of-foot advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nikes first national television commercials ran in October 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed several months earlier in April 1982. We will write a custom essay sample on Assignment on Brand Building Nike Marketing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Assignment on Brand Building Nike Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Assignment on Brand Building Nike Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Together, Nike and Wieden+Kennedy have created many print and television ads and the agency continues to be Nikes primary today. It was agency co-founder Dan Wieden who coined the now-famous slogan Just Do It for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century, and the campaign has been enshrined in the Smithsonian Institution. San Franciscan Walt Stack was featured in Nikes first Just Do It advertisement that debuted on July 1, 1988. Wieden credits the inspiration for the slogan to Let’s do it, the last words spoken by Gary Gilmore before he was executed. Throughout the 1980s, Nike expanded its product line to include many other sports and regions throughout the world. What does the brand stand for? Nike stands for VICTORY. In Greek mythology, Nike was a goddess who embodied triumph. She assumed the role of the divine charioteer when Zeus was assembling allies for the Titan War; she flew around battlefields rewarding the victors with glory and fame. And the whole brand has been build around it, to convey one and only message, the one of the Victory, with a big V. While Nike started up its business selling sneakers, it reasonably hit the tipping point when the strong and sticky message which has directs impact on humans subconscious worn by top athletes and runners. The Nike logo  «Ã‚  swoosh  Ã‚ » was not only developed from the wing of the Greek Goddess Nike, it was also developed to impact again the subconscious of the consumer as well. How? Nike logo has the shape of a tick, and through life and education we get some automatism with tick which means right and the cross which means wrong. Nike,  «Ã‚  Just Do It  Ã‚ » happens to be the stickiest tagline ever. It wins over the hearts of hundred of millions of Nike fans, psychologically, subconsciously, imperceptibly, deadly. So the Nike brand stands for victory, and more precisely: Competency: as we used to quote the Nike co-founder Bill Bower mane who made this observation  «Ã‚  If you have a body, you are an athlete. High performance : Nike promotes its products by sponsorship agreements with celebrity athlete, professional and athletic teams, they sponsor Cricket in India an Football in France for example, the most popular sports > they focus only on winners Achievement : the message is pretty clear when you see champion in Olympics wearing Nike > its just like the Nike sneakers brought him or her to achievement thanks to the spirit of the Victory Godess of Greek Never say Die attitude : the mission statement of Nike that the 30 000 employees across 6 continents make their own contribution to fulfill is > to bring inspiration and innovation to every athlete in the world Nike’s changing Logo The Nike Swoosh embodies the spirit of the winged goddess, which the legend says inspired the most courageous and chivalrous warriors at the dawn of civilization. The first shoe to wear the swoosh logo was launched in 1972. In 2006, Nike has also experimented in its advertisements by removing the woosh altogether Nike written in a new font, and this the old swoosh was toned down a bit. Nike Logo history Products by Nike Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, baselayers etc. for a wide range of sports including track field, baseball, ice hockey, tennis, Association football, lacrosse, basketball and cricket. Nike Air Max is a line of shoes firs t released by Nike, Inc. in 1987. The most recent additions to their line are the Nike 6. 0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors. In 2008, Nike introduced the Air Jordan XX3, a high performance basketball shoe designed with the environment in mind. Nike sells an assortment of products, including shoes and apparel for sports activities for men, women, and children. Nike is well known and popular in youth culture, chav culture and hip hop culture as they supply urban fashion clothing. Nike recently teamed up with Apple Inc. to produce the Nike+ product which monitors a runners performance via a radio device in the shoe which links to the iPod nano. While the product generates useful statistics, it has been criticized by researchers who were able to identify users RFID devices from 18 m away using small, concealable intelligence motes in a wireless sensor network. Brand personality Nike has staked out a stylish, high-performance, innovative position in contrast to its competitors. It conveys the ideas of victory, puissance, sport attitude and masculinity. All these elements are emphasised by famous and successful sportive endorsement. With Just do it Nike has promised its audience that the company is committed to the competitive spirit. Nike proposes that it will help people feel empowered, successful and best equipped to tackle the challenges of athletics. The company uses shades of gray and blue, which gives the brand a casual, unpretentious feeling. Nike’s famous swoosh creates feelings of movement and speed. Nike, the brand name itself, was once better known in Greek mythology as the goddess of victory. All these things and more give Nike its brand personality. How Does Nike maintain/communicate it’s intended brand image We shall concentrate on the marketing strategy of Nike by studying it’s 7 P model. Also, in the model itself we shall consider the integrated marketing communication adopted by Nike to enhance brand equity. Product Nike mainly concentrates on sportswear. The main product categories sold under Nike brand name include:http://gallery. clickthecity. com/albums/userpics/10006/pic56012. jpg Sports Footwear http://norcalsaversnest. com/wordpress/wp-content/uploads/2010/03/cole-haan-coupons-discounts. jpg Apparels Bags (Handbags and bagpacks) Sports accessories Sports equipment In other words, all product categories sold under the Nike brand name are directly or indirectly related to sports and athleticism which in turn is the core brand image/ identity of Nike. Other Nike Brands include Cole Haan which is into casual footwear dresses, Nike Team Sports which sells headgear Bauer Nike Hockey Inc. which specializes in hockey and skating equipment. Hence, Nike sells unrelated categories under other brand names thus preventing confusion in the minds of the consumer Tune Your Run: The recent venture between Apple and Nike integrates your iPod and running shoes. The main innovation is that your speed distance data can be recorded in your iPod and then synchronized with your PC to keep a tab on your progress Nike has always strived for innovation which inturn shows in their product research and development. Strategic partnerships and alliances with the most innovative partners ensure Nike is the global leader when it comes to sportswear innovations. Some of the famous innovations include: 2. House of Hoops : Partnership with Footlocker to promote the basketball line of Nike productshttp://blog. luon. com/public/Nike. JPG 3. Mass customization: Use of flexible computer-aided manufacturing systems to produce custom output. Those systems combine the low unit costs of  mass production  processes with the flexibility of individual  customization. Price Nike’s pricing is designed to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high premiums. Nike’s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations. This can control costs and influence product pricing. Promotion Promotion is largely dependent on finding accessible store locations. It also avails of targeted advertising in the newspaper and creating strategic alliances. Nike has a number of famous athletes that serve as brand ambassadors such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and Roberto Carlos), Lebron James and Jermane O’Neal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf. Nike also sponsors events such as Hoop It Up and The Golden West Invitational. Nike’s brand images, the Nike name and the trademark swoosh, make it one of the most recognizable brands in the world. Nike’s brand power is one reason for its high revenues. Nike’s quality products, loyal customer base and its great marketing techniques all contribute to make the shoe empire a huge success. Place Nike shoes are carried by multi-brand stores and the exclusive Nike stores across the globe. Nike sells its product to about 20,000 retail accounts in the U. S. and in almost 200 countries around the world. In the international markets, Nike sells its products through independent distributors, licensees and subsidiaries. Independent distributors need not adapt to local pressures because the 4Ps of marketing are managed by distributors. In terms of product differentiation, NIKE is also leading the market. The only competitor nearly has an identical business is Adidas-Solomon. Product differentiation is healthy in the footwear industry and allows the company to increase its profits through the sale of different products. Another advantage of manufacturing a number of product lines is the reduction of risk in that if one product fails there are numerous other products to compensate for this loss. Companies in the apparel and footwear industry that concentrate on manufacturing a single product are at a great disadvantage since their revenues depend exclusively on the sales of only one type of product, therefore, increasing the potential default risk. NIKE designs most of its footwear for athletic use; however, in order to diversify its products, a large percentage of their products come from sales of footwear, apparel, and accessories for casual and leisure purposes. The company segments its products in variety of ways. First of all, it manufactures sports goods and accessories for three different groups of people: men, women and children. Each segment is carefully examined in terms of physical capabilities, sociological needs, and design preference. Another type of segmentation used by NIKE that helps to increase product diversification is achieved by offering footwear, apparel, accessories, such as NIKE watches or gym bags, as well as performance equipment, including sport balls, timepieces, eyewear, skates, bats, gloves, and others in virtually every type of sport: running, basketball, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, fencing, and others. Besides the two segmentations described above, NIKE also has agreements for licensees to produce and sell NIKE brand items aside from athletic footwear and apparel. In part, this product differentiation is accomplished through strategic management planning by having the company sell NIKE brand timepieces, children’s clothing, school supplies, electronic media devices, and other items. NIKE subsidiaries, such as Bauer NIKE Hockey Inc. , are yet another way the company segments its product lines. Specifically, the Bauer NIKE Hockey Inc. subsidiary manufactures and distributes ice skates, skate blades, in-line roller skates, protective gear, hockey sticks and many other licensed apparel and accessories that make NIKE stand out in its industry. Communication Gaps in Branding of Nike Nike brand stands for: Competency Achievement High performance Never say Die attitude Nike was present in India since 1996 but didn’t rezlied the Indian potential till 2005. In Dec 2005, Nike was tied up with BCCI then later went on to become the official kit sponsor of Indian Cricket Team. In 2007, Nike released its first Cricket related advertisement in India(1). Globally Nike is a sports brand targeted to youth (mainly 15-35 yrs of age), but in India the brand is not restricted to youth or sports enthusiasts only. The brand is seen as a daily wear brand the customers ranging from youth who like to wear it to college to the old people who may just wear it when they are going out of their homes. The future roadmap for Nike – To Increase their Brand Equity Nike has faced a lot of international criticism due to its Sweatshops in 3rd world countries like Pakistan, Vietnam, Bangladesh etc. So, to convert this into an opportunity Nike should act as a socially responsible company devise certain rules regulations about the working conditions of their subcontractors. And if possible then Nike can also go for backward integration, and buy some of these subcontractors to increase their ownership reduce their costs. The competition in the market in terms of Athletic goods is very high with major players like Adidas, Reebok, Puma, Fila etc. all growing their importance. To hedge its risk, Nike can also expand on its clothing line like currently in India Nike cotton T-shirts are available but they are available in very limited designs. So, Nike can grow a sports apparel maker to a fashion brand. The apparels division is the cash cow (according to BCG matrix) for Nike and thus, diversifying in this area will help Nike increase its bottomline. Thus, Nike can expand their business by expanding adding a Daily wear clothes line to their portfolio. Nike can also sell the sports related product items which also have attributes like style cool, something like Nike sunglasses, which are available in some countries but not in India. Nike is also under a lot of fad because of the plastics other materials used in their shoes. So, rather than spending huge chunks on the celebrities, they can divert a small part of this advertising fund into RD to produce green shoes i. e. environment friendly shoes. This would given them a heads up in the market in terms of innovation, would also give them a unique position in the minds of the responsible consumer, and of course an opportunity for free PR. Indian market being the world’s second largest (2) footwear manufacturer of the world has a huge opportunity of footwear sales. Thus, Nike can attack the middle the lower end market by buying a current brand like Columbus or Welcome shoes and then manufacturing marketing them in India. They can also, launch a complete new brand for the country thus cater to the middle lower segment. This way they can also cater to the vastly growing rural market of India. They have used the similar strategy by entering Walmart by buying the Starter brand, which is an apt brand for the value end of retail business. Read more:  http://www. ukessays. com/essays/marketing/assignment-on-brand-building-nike-marketing-essay. php#ixzz2O0SDwz7o

Difference between Clayton Antitrust Act and the Sherman Antitrust Act

Difference between Clayton Antitrust Act and the Sherman Antitrust Act The Clayton and Sherman Antitrust Acts were the first antitrust legislation to be enacted in the United States. Additionally, they were both passed to ensure that small and large companies compete fairly in the market economy.Advertising We will write a custom term paper sample on Difference between Clayton Antitrust Act and the Sherman Antitrust Act specifically for you for only $16.05 $11/page Learn More Clayton Act controls unscrupulous practices, such as exclusive dealing contracts and price discrimination, which may interfere with fair competition in the market economy. Besides, this Act was implemented by the Department of Justice and the Federal Trade Commission. On the other hand, Sherman Act was enacted to prohibit corporations from engaging in any trust, conspiracy, or contract, which may monopolize the market (Helewitz and Edwards 38). The Federal Trade Commission (FTC) and the Department of Justice (DoJ) play significant roles in the enforcement of antitrust regulations. Moreover, Federal Trade commission handles cases that relate to unfair business practices such as monopolistic competition, deceptive advertising, price discrimination, and scams. It also reviews the cases and mergers to check for any corporations that might engage in unfair competitions. Conversely, DoJ prosecutes persons found to violate the antitrust acts. The DoJ takes such persons to courts and files suits against them, which may lead to imprisonment or large fines (Miller and Cross 568). The United States has effective antitrust policies that it uses to control unfair competition in its market economy. Additionally, the antitrust rules are enforced by the DoJ and FTC. The effectiveness of the policies should be based on their success in relation to the objectives they should achieve. The U.S. antitrust policies are effective as they keep the corporations from setting unfair prices. For instance, the implementation of the policies has led to removal of the monopolies and creation of an environment in which every company has equal opportunity to compete for market resources (Utton 200).Advertising Looking for term paper on business corporate law? Let's see if we can help you! Get your first paper with 15% OFF Learn More Federal Regulatory Agencies Apart from the FTC, there are other federal regulatory agencies in America. Some of the other agencies include the Commodity Futures Trading Commission (CFTC), the Securities and Exchange Commission (SEC) and the United States International Trade Commission (USITC). By establishing CFTC in April 1975, the United States future market could easily be controlled. Besides, creation of SEC in 1934 also led to the control of market securities. It also takes part in the enforcement of federal laws that control the securities in trade. Creation of USITC on September 8, 1916, led to the provision of important information regarding trade in the American market. Moreover, i ts establishment also led to the provision of expertise who worked in the executive and legislative branches of the government (Rosati and Scott 242). The three independent regulatory legislations, CFTC, SEC, USITC, have their own strengths and weaknesses. The CFTC is recognized for educating consumers about the future markets in the country. Conversely, it has failed to provide adequate information regarding different kinds of frauds in the market. One of the strengths of SEC is that it interprets federal security regulations, amend and issue new laws. Additionally, it coordinates other regulatory bodies that also deal with securities matters. The last legislation, USITC, excels in analyzing industrial and economic matters. It also investigates intellectual property-based imports. However, the USITC has not been able to provide adequate tariff and trade information. Consequently, this has made the external customers incur losses (Rosati and Scott 243). The three regulatory legislat ions are effective as their operations are not in any way affected by other arms of the government. Congress is responsible for the creation of the legislation in the United States. Moreover, the president with the approval of the senate is responsible for appointing the commissions.Advertising We will write a custom term paper sample on Difference between Clayton Antitrust Act and the Sherman Antitrust Act specifically for you for only $16.05 $11/page Learn More Members of the congress are only allowed to serve for a fixed term. Besides, they should demonstrate integrity during their services. The effectiveness of the legislations is also evident in their success as they are able to create rules that control operations of various corporations (Funk and Seamon 10). Groundswell Groundswell is a network in which people apply technologies to obtain what they need from one another. The main components of groundswell are people and the Internet. For instance, pe ople use Internet to sideline the corporations and neutralize their effects in the market economy (Li and Bernoff 3). The groundswell also uses social media like Facebook and Twitter to make corporations listen to the problems being faced by their customers. In this way, Groundswell appears to be advantageous to most people (Frazier 82). The marketing strategy for groundswell should not only create group pages on the Internet and social media but also use them to create long-term customer relationships. Moreover, the relationships should be based on the selling price and customer acquisition. The strategy should also convert the social opportunity created by the groundswell into marketing advantage by incorporating the community into their network (Frazier 83). The main effect that e-commerce has on groundswell revolves around information. E-commerce allows different individuals to collect information online and use it accordingly. It also enables organizations to keep 24 hour conta ct with their customers as they can send new promotions and updates. The online business is essential since business owners can make their customers visit their businesses regularly through Internet (Li and Bernoff 6).Advertising Looking for term paper on business corporate law? Let's see if we can help you! Get your first paper with 15% OFF Learn More China and its Businesses The major strength of China lies on its ability to develop products that can be purchased by every consumer including the low income earners. The country exclusively applies renovation model to develop it companies and businesses. However, the country does not have originality in its technological innovation. It keeps on borrowing knowledge from other countries and multinational corporations that operate in it (Collins and Block 182). There are costs and benefits that a country or corporation accrues when it does business with China. The main benefits include properly developed infrastructure and cheap man power. The drawbacks include cultural barrier and fear of finding a market for products that originate from China due to the negative attitude that most people about them (Saxon 161). The Chinese government plays a vital role towards ensuring that business within and outside the country runs smoothly. Firstly, the government provides ensures that infrastru ctures are well develop to support effective transportation. Secondly, the government provides grants and loans to corporations to help them run their businesses. Lastly, the government imports business expertise and manpower (Collins and Block 184). China presents a number of opportunities as well as threats in the world. First, the country, through its cheaper products, creates competition with the global markets that are beneficial to consumers. Additionally, the expanding Chinese economy continues to create employment opportunities to the country’s citizens and non-citizens (Yee 39). However, China may end up monopolizing international markets through the cheap commodities, which it produces in abundance. The U.S. is one of the countries that may be outplayed by China if it continues to the trade in cheaper products in the markets (Yee 43). Collins, Robert, and Carson Block. Doing Business in China for Dummies. New York, NY: John Wiley Sons, 2011. Print. Frazier, Shirle y. Marketing Strategies for the Home-Based Business. Northham: Roundhouse, 2007. Print. Funk, William, and Richard Seamon. Administrative Law. New York, NY: Aspen Publishers, 2009. Print. Helewitz, Jeffrey, and Leah Edwards. Entertainment Law. Clifton Park, NY: Delmar Learning, 2003. Print. Li, Charlene, and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Boston, MA: Harvard business Review Press. Miller, Roger, and Frank Cross. The Legal Environment Today: Business in its Ethical, Regulatory, e-Commerce, and International Setting. Mason, OH: Cengage Learning, 2013. Print. Rosati, Jerel, and James Scott. The Politics of United States Foreign Policy. Boston, MA: Cengage Learning, 2011. Print. Saxon, Mike. An American’s Guide to doing Business in China: Negotiating Contracts and Agreements; Understanding Culture and Customs; Marketing Products and Services. Cincinnati: Adams Media, 2006. Print. Utton, Michael. Market Dominance and Antitrust Pol icy. Northhampton, MA: Edward Elgar, 2003. Print. Yee, Herbert. China’s Rise: Threat or Opportunity? London: Routledge, 2011. Print.

Trip to India Essay Example | Topics and Well Written Essays - 750 words

Trip to India - Essay Example The bride is not allowed to take bath or showers until the wedding day and she remains a bit casual and is not allowed to go outside her house lest the evil spirits make her ill. The young girls encircle the bride, sing songs and perform various types of dances related to their popular culture including qawwali, bhangra, luddi, ghazal-contest and folk dance. The women of the families also join the young girls in their fervor and joys during the dance performance. The ceremony usually starts by the evening and ends within three to four hours. The second day of the whole ceremony is called henna ritual or â€Å"racism-e-mehndi† function. This function is either performed jointly by the families of bridegroom and bride or separately at their residences or ceremony-halls have been built for the same purpose. The function begins late at night and lasts usually until dawn. The ladies from the groom side enter the bride’s house carrying multi-colored candles, the bouquet of re d roses and other flowers, perfumes, multihued sweets in jubilant packing and the dresses and gold jewelry for the bride to be worn on the marriage day. The young girls divide into two groups and commence song contests with music particularly on â€Å"dhol† or drum-beat, which captures the attention of all the participants of the ceremony. Beetle or â€Å"paan† is served with tea before dinner, and the supper usually consists of rice with all pulses, which is called â€Å"daal-channel† in the local language.

Conserving Soil Quality On Farms In Hawaii Research Paper

Conserving Soil Quality On Farms In Hawaii - Research Paper Example By the time measurable damage to the soil quality has occurred, crop yield may already be irrecoverably failing (Stocking, 2003). This relationship can even hold true in areas that with volcanically-enriched soil such as the tropical islands of the state of Hawai'i. To understand soil conservation for farming in Hawai'i, the first step is to understand the background of soil quality conservation, with a focus on the issues specific to the tropical islands. Only then can workable solutions be found and analyzed for suitability to the specific situation found on the Hawai'ian islands. A clear definition of soil quality is necessary for a conservation project to be undertaken. Unless soil quality is clearly and definitively described, it is impossible for researchers to design tests and measurements to study the current state of the soil quality. However, soil quality has proven a very difficult concept to define, especially as soil quality has so many different parameters in many diffe rent spheres of scientific study. Defining soil quality as a term is not the same as defining other widespread environmental terminology such as air quality or water quality. This is due to the fact that air quality or water quality are not based on the usage of the material or its relationship relative to a â€Å"natural† state, but merely on the lack of specific pollutants or on the levels of such pollutants (Sojka & Upchurch, 1999). Since pure soil cannot exist by definition, and clean soil varies dependent on location, pollutants within soil can be limited only to specific non-natural products, such as industrial wastes or household chemicals (Cowan & Talaro, 2006). Soil quality, on the other hand, is determined by the soil's ability to support certain usage and by healthy levels of bacterial, animal, and plant life (Sojka & Upchurch,1999). Measuring soil quality in tropical regions, on the other hand, is simplified because of the reduction in the number of related variab les. Many attributes of topsoil quality in tropical regions of the world, including Hawai'i, are quantitative and measurable. Assuming those conditions to be true, soil quality can then be measured using a fertility capability soil classification system (Sanchez, Palm, and Buol, 2003). Other single-attribute measurements of soil quality are such concerns as soil compactability or erodibility based on location or use, but the fertility classification most affects the ability of the soil to support intensive crop farming, which is the concern of this review (Parr et al., 1992). The fertility capability classification systems are not without their faults, but they provides a starting point for measuring the success of a given conservation program by providing a quantitative standard. A measurement that makes use of this system would be comparable to future measurements under the same system, allowing a researcher to compare numerically the success of the method under study (Sanchez, Pa lm, & Buol, 2003). Soil systems in tropical regions tend to be extremely dynamic, changing rapidly over short periods of time. Within these systems, soil quality may vary widely from location to location even between patches of soil in the same forest (Parr et al., 1992; Stocking, 2003). In such a dynamic system, nutrients rarely have time to accumulate in the tropical

The Requirements of Quartz Sand Making Machine Essay Example for Free

The Requirements of Quartz Sand Making Machine Essay Quartz crusher is crushing machine used for quartz sand, glass production line. SBM provides quartz crushers, gravel crushers for quartz crushing, grinding. The quartzite principal constituent may be the quartz, such as ceramics, cement, glass, the optical fiber and so forth. A very large amount associated with quartz, which prompted the establishment of a lot of quartz quarry. Quartz sand is the important artificial sand used in construction building. In quartzite quarry, we can use quartz crushing plant for crushing quartz stone, The most typical quartz quarry is processes the actual quartz into quartz sand, quartz sand quality directly affect the earnings of quartz quarry, so the quartz sand making machine requirements are extremely high, usually quartz crusher manufacturing quality low, this quartz fine sand price is low, but affects the quartz sand quality the main cause is the quartz fine sand production line’s craft, our company was engaged within the quartz sand production line design already to possess more than 30 years, experienced the rich experience, the common granularity unqualified phenomenon proposed because of the quartz sand production process within the close up stone sand manufacturing line, this kind of production collection use sand making machine and also the vibrating screen formed a shut path, might the effective answer stone sand quality question. The first step of processing begins after the extraction from quarry or pit. Many of these steps also are common to recycled materials, clay, and other manufactured aggregates. The first stage in most operations is the reduction and sizing by crushing. Some operations, however, provide a step prior to crushing called scalping. Scalping most often is used to divert fines at a jaw primary crusher in order to improve crusher efficiency. In this way the very coarse portion is crushed and then recombined with the portion of crusher-run material before further processing. This first step may, however, be an excellent time to improve a deleterious problem. If a deleterious or fines problem exists in the finer fraction of crusher-run material (namely, clay, shale, finely weathered material, etc. ) the fall-through of the scalping operation may be totally or partially diverted and wasted, or may be made into a product of lesser quality. In any case, only acceptable amounts, if any, should be returned back into the higher quality product. Consideration of process variables in this early stage may be very important.

Music in Twelfth Night Essay -- Literary Analysis, Shakespeare

Critics call Twelfth Night one of William Shakespeare’s most poetic and musical plays. Shakespeare writes poetic lines for the major characters, Viola, Orsino, and Olivia, and gives the Fool, and other minor characters, songs to sing throughout the play. The particularly romantic lines of the play make it seem as if the characters are professional poets themselves. Shakespeare also uses the music and poetry in Twelfth Night to foreshadow what is going to happen for the rest of the performance and to reveal major themes in the play. Music and poetry become major characters in the play themselves. The opening soliloquy of Act I Scene I, given by Duke Orsino, is another perfect example of Shakespeare using music to show the upcoming storyline of the play. At first, Orsino is using music as a metaphor that feeds the appetite of love. He speaks for a minute about his love for the music playing, and then changes abruptly by saying, â€Å"Enough; no more† (7). Already Shakespeare is foreshadowing Orsino’s fickleness when it comes to music which in turn stands for love. Of course, further into the play, it is shown that Orsino truly is fickle when it comes to love. As soon as he finds out that Cesario is in fact the woman Viola, he instantly forgets all the passion he had for Olivia and marries Viola. Another part of Orsino’s opening speech that shows a piece of the future plot is the part where he talks about love being â€Å"receiveth as the sea† (11). This can be taken to show that love will come by the sea. In the very next scene, Viola appears in Illyria from a shipwreck. Sebastian, although Shakespeare does not say so at the time, also comes onto the scene because of the same shipwreck. Shakespeare forecasts, very subtly, that these are t... ...one of the antics at the start play to woo Olivia succeed for Orsino and Viola’s initial plan in the beginning does not blossom. This line concludes the part of Feste’s song in which he is giving a synopsis of the play. The last two stanzas are addressed to the audience and Feste thanks them. Shakespeare craftily uses music and poetry to guide the audience through the play and give them an inkling of what is to come, if the audience chooses to play close attention. However, it is not always clear what the song means and, depending on the character delivering the song or poem, comes off as more comedic than meaningful to the performance. By the end of the play, the audience has accepted that music and poetry are just as much themes in the play as disguise and love, but are blended so painstakingly that neither poetry or love overshadow anything in the performance.

Claddagh Rings Essay

Today’s society is extremely fashion and style conscious. Most styles and trends are in one day and out the next, from clothing, jewelry, and accessories. However some trends are timeless and never go out of style, like the Irish Claddagh ring. But what is the origin of the jewelry and why is it still such a popular trend today? All these questions can be explained by looking at the origin, legends, meaning, and usage of the ring. The history of the Claddagh ring is surrounded in uncertainty due to the many popular folk stories that circulating around the origins of the ring. However what we do know for certain is that the ring originated from the Irish town of Claddagh(cite48). Claddagh was a small fishing village outside the city of Galway (cite48). This is where the name of the ring comes from. As with most story there are always many variations, in the case of the Claddagh ring and its origins there are numerous. One variation is how Margaret Joyce took the fortune inherited from her late husband, a Spanish merchant, and used it for charitable causes. She was reward for her charitably when a eagle one day dropped the the original Claddagh ring into her lap. cite48) The most likely legend of the rings origin is generally attributed to Richard Joyce. It goes that around 1675 Joyce was captured by Algerian pirates and sold as a slave while traveling to the West Indies. Joyce was sold to a Turkish goldsmith who taught him his craft. Joyce was released after William III was accession to the throne of England in 1689 and released all prisoners held captive by the Moors. Joyce served his master for fourteen years and when released his master offered half his wealth and his daughters hand in marriage if Joyce would continue to practice under him. Joyce declined this offer and returned to Claddagh where he married, had his on business as a silversmith and created the first Claddagh ring. The historical facts from this version of the story hold more truth to the origins of the ring then any other legend given that King William III did in fact release all Moors’ slaves. (cite 48 49) The Claddagh ring has a distinctive design. It features two hands clasping a heart that is surmounted with a crown. The ring itself is a symbol of love and marriage. Its believed that the heart represents love, the hand friendship, and the crown loyalty(cite 49). Going back to Richard Joyce if he is, and mostly likely was, the creator of the Claddagh ring the design itself depicts his loyalty and love of his country, since he did refused his masters offers to come home to Ireland. The Claddagh ring when created was used as a wedding or betrothal ring passed down from mother to daughter during a time of marriage (cite 49). This tradition it ensured the survival of the ring. (cite 49. ) The rings unique design also ensured its survival because it could be worn by both sex since it represents friendship and loyalty. Claddagh rings are still a expression of romance today. Today you can find the Claddagh symbol on different types of Celtic crosses, pendants, candles, and other jewelry. Its popularity in today’s society has been boosted threw media and pop culture, with celebrities wearing the ring and movies like Ladder 41, which describes how they way in which one wears the ring shows if they are in love or still open to friendship. Regardless of which legend of how the ring originated is true the facts is that the Claddagh ring has survived through history, keeping a symbolic meaning that is still significant.